Privacy Policy

Company Name: Loyalup LLC

Identification Number: 400468622

Legal Form: Limited Liability Company

Registration Date: 20/04/2026

Registering Authority: LEPL National Agency of Public Registry

Registered Address: Georgia, Tbilisi, Nadzaladevi District, Rionhesi St. N 17

Email: info@getloyalup.com

Loyalup provides a technology platform that allows merchants to create and manage digital loyalty programs.

In most cases:

• The merchant operating the loyalty program acts as the Data Controller.
• Loyalup acts as the Data Processor, processing personal data on behalf of the merchant.

Questions regarding a specific merchant's loyalty program should first be directed to the relevant merchant.

Identification Information

• Phone number
• First name
• Last name
• Email address

Optional Information

• Date of birth
• Gender

Loyalty Program Information

• Loyalty card identifier
• Points balance
• Stamp balance
• Rewards earned
• Membership status
• Redemption history
• Loyalty program activity

Wallet Information

• Apple Wallet pass identifiers
• Google Wallet pass identifiers
• Pass update history

Loyalup does not collect:

• Precise GPS location data
• Real-time location tracking
• Financial or payment card information
• Government-issued identification numbers

Location-based notifications available through Apple Wallet and Google Wallet are managed by Apple and Google and are subject to their respective privacy policies.

We process personal information to:

• Create and manage loyalty cards
• Provide loyalty program services
• Track points, stamps, memberships, and rewards
• Deliver wallet pass updates
• Send loyalty-related notifications
• Maintain platform security
• Prevent fraud and abuse
• Provide customer support
• Generate analytics and reporting for merchants
• Comply with legal obligations

Loyalup may send loyalty-related updates through Apple Wallet and Google Wallet passes, including:

• Points updates
• Stamp updates
• Reward availability
• Membership status changes
• Loyalty program announcements

Delivery of wallet notifications is subject to Apple and Google platform capabilities and user device settings.

Merchants

The merchant operating the loyalty program has access to information necessary to manage their customers and loyalty programs.

Service Providers

We may use trusted third-party providers to support:

• Cloud hosting
• Data storage
• Analytics
• Customer support
• Security monitoring

Legal Authorities

We may disclose information where required by law, regulation, court order, or governmental request.

We do not sell personal information to third parties.

As Loyalup operates globally, personal information may be processed or stored in countries outside the user's country of residence.

Where required by law, we implement appropriate safeguards to protect transferred personal information.

We retain personal information only for as long as necessary to:

• Provide loyalty services
• Fulfill contractual obligations
• Comply with legal requirements
• Resolve disputes
• Enforce agreements

When information is no longer required, it will be securely deleted or anonymized.

We implement appropriate technical and organizational measures to protect personal information against:

• Unauthorized access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction

While we strive to protect information, no system can guarantee absolute security.

Depending on applicable laws, users may have the right to:

• Access their personal information
• Correct inaccurate information
• Request deletion of personal information
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where applicable

Requests relating to a specific loyalty program should generally be directed to the merchant operating that program.

Loyalup is not intended for children under the age of 16 unless permitted under applicable law and authorized by a parent or legal guardian.

We do not knowingly collect personal information from children in violation of applicable laws.

We may update this Privacy Policy from time to time.

Any changes will be published on our website and become effective upon publication unless otherwise stated.

Continued use of the platform after updates constitutes acceptance of the revised Privacy Policy.