Terms of Service
Last updated: June 2026
These Terms of Service ("Terms") govern access to and use of the Loyalup platform, website, mobile applications, digital wallet passes, and related services ("Services") provided by Loyalup LLC ("Loyalup", "Company", "we", "our", or "us"). By accessing or using the Services, you agree to be bound by these Terms.
Company Information
Company Name: Loyalup LLC
Identification Number: 400468622
Registered Address: Georgia, Tbilisi, Nadzaladevi District, Rionhesi St. N 17
Email: info@getloyalup.com
Description of Services
Loyalup provides a digital loyalty platform that enables merchants to create and manage loyalty programs, including but not limited to:
- Digital loyalty cards
- Membership cards
- Points programs
- Stamp programs
- Discount programs
- Cashback programs
- Gift cards
- Customer engagement tools
- Apple Wallet and Google Wallet integrations
The Services may be updated, modified, expanded, or discontinued at any time.
Eligibility
You must be at least 18 years old or have legal authority to enter into binding agreements in your jurisdiction to use the Services.
Merchant Accounts
Merchants are responsible for:
- Maintaining accurate account information
- Protecting account credentials
- Managing staff access and permissions
- Ensuring compliance with applicable laws
- Managing loyalty programs offered to customers
Merchants are solely responsible for rewards, discounts, offers, and benefits made available through their loyalty programs.
Customer Accounts
Customers may participate in loyalty programs offered by merchants through the Loyalup platform.
Customers are responsible for:
- Providing accurate information
- Maintaining access to their registered phone number
- Protecting their wallet passes and account credentials
Loyalty Programs
Each loyalty program is created and operated by an individual merchant.
Loyalup provides the technology infrastructure but is not responsible for:
- Reward availability
- Offer fulfillment
- Merchant promises
- Reward redemption decisions
- Changes to loyalty program rules
Questions regarding specific rewards or loyalty programs should be directed to the merchant operating the program.
Wallet Passes
Loyalup supports integration with Apple Wallet and Google Wallet.
Wallet passes may contain:
- Loyalty information
- Membership information
- Points balances
- Rewards
- QR codes
- Merchant branding
Functionality of wallet passes may be affected by Apple, Google, device manufacturers, operating systems, or third-party services beyond Loyalup's control.
Acceptable Use
Users may not:
- Violate applicable laws
- Attempt unauthorized access to systems
- Interfere with platform operation
- Engage in fraud or abuse
- Duplicate, manipulate, or misuse loyalty accounts
- Distribute malware or harmful code
Loyalup reserves the right to suspend or terminate accounts involved in prohibited activities.
Intellectual Property
All platform software, trademarks, branding, designs, content, and technology are owned by Loyalup LLC or its licensors.
No ownership rights are transferred through use of the Services.
Fees and Payments
Subscription fees, service fees, and other charges are communicated separately to merchants.
Unless otherwise stated:
- Fees are non-refundable
- Payments are due according to the selected plan
- Failure to pay may result in service suspension
Service Availability
We strive to maintain reliable service but do not guarantee uninterrupted availability.
Services may be temporarily unavailable due to:
- Maintenance
- Technical issues
- Security incidents
- Third-party outages
- Force majeure events
Limitation of Liability
To the maximum extent permitted by law, Loyalup shall not be liable for:
- Lost profits
- Lost revenue
- Lost business opportunities
- Indirect damages
- Consequential damages
- Merchant reward disputes
- Customer reward disputes
Termination
Users may stop using the Services at any time.
Loyalup may suspend or terminate access if:
- These Terms are violated
- Fraudulent activity is detected
- Legal obligations require suspension
- Service fees remain unpaid
Privacy
Use of the Services is also governed by our Privacy Policy.
By using the Services, you acknowledge that personal information may be processed in accordance with the Privacy Policy.
Changes to These Terms
We may update these Terms from time to time.
Updated versions become effective upon publication.
Continued use of the Services constitutes acceptance of the revised Terms.
Governing Law
These Terms shall be governed by and interpreted under the laws of Georgia, without regard to conflict of law principles.